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Notes from the studio

The blog

Honest, receipt-backed writing on LLMs, local models, and building software in Auckland. New notes land here when the coffee does.

One 5090 now buys 0.76 of Uncle Jensen's jacket.

The RTX 5090's street price, denominated in $8,990 Tom Ford leather jackets: 0.22 at MSRP, 0.76 today, and one jacket that just sold at Sotheby's for $960,000. The Jensen Jacket Index.

Published
September 2026
Reading time
6 min read
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Stop calling LLMs "AI".

Andrew Ng told us "AI is a marketing term for deep learning" - and a few years later he just keeps calling it AI. A case for naming things honestly: LLMs predict the next token, and that's fine.

Published
September 2026
Reading time
4 min read
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We cancelled Cursor. Here's the bill that did it.

NZ$219.97 in one month, 187M tokens, an NZ$14.63 single request - and 96% of 231k suggested lines accepted. Why we moved LLM coding to our own hardware.

Published
September 2026
Reading time
5 min read
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